Crisis support? We are here to help 24/7: +46(0)709 15 25 90

Office: +46 410 818 00
Crisis support? We are here to help 24/7
+46(0)709 15 25 90

Office: +46(0)8 410 818 00

LAKRIDS BY BÜLOW

The Licorice Day


PR – Influencer Marketing – Media relations

During The Licorice Day the 12 of April LAKRIDS BY BÜLOW distributed one million pieces of licorice worldwide. Agency managed the communication for The Licorice Day in Sweden and sent out samples to get influencers to discover LAKRIDS BY BÜLOW's product range. Additionally competitions were arranged in newspapers and magazines to further get attention around the day.